Note: this site has moved. Please visit our new site at www.OregonFilmandTVDollars.com.
Those of you born after 1995 probably don’t remember Warner Brothers’ ad campaign for their 1989 screen version of Batman. For those of us who were cognizant at the time, though, it was… revolutionary.
Sure, many of us had heard a Batman movie was in the works… those of us inclined to go to the effort of searching through fan magazines (remember, this was pre-internet) might have seen a photo or two from the set. That’s all the attention we gave the film, though… just passing thoughts, if that.
Everything changed in the winter of 1989, though. We started to see the symbol to the left… EVERYWHERE! On billboards, on busses, in magazines… you couldn’t escape it! It was, as the title of this post suggests, a consistent – and persistent – presence in our lives. The message was clear – Batman wasn’t just coming – BATMAN WAS HERE. Batman had always been here. Batman’s presence was an accepted fact – whether you paid the ticket price for the movie or not.
As the 2011 Oregon Legislature begins its session today, that’s precisely what supporters of film and TV production need to provide – a consistent and persistent presence in the eyes of our legislators AND the public-at-large. As we’ve stated several times in the past, it’s up to this legislature to renew Oregon’s film incentive programs - and this legislature has a crushing budget deficit to contend with. We need all of you, and everyone you know, to remind our elected officials in Salem (and the ordinary Oregonians who put them there) that Oregon’s film and television industry isn’t coming. It’s here. It’s always been here. It’s an accepted fact of life… and if we want it to grow and continue to employ Oregonians, it needs to be supported .
That’s why we’ve put together the items in our Oregon Film and TV Dollars Store. We need you, the supporters of Oregon’s industry, to be our billboards, magazines and busses. When you talk to your legislators about renewing Oregon’s film incentives we certainly want you to wear a shirt, hat or button – but that’s just a small part of the equation. We need you to display that bumper sticker, mug, IPhone case, or what have you EVERYWHERE - in your neighborhood, at the office, even in the grocery store. Remind not just your legislators, but your friends and neighbors that Oregon has a vital industry that’s bringing millions of dollars into the economy each year.
It’s a simple fact – politicians pay attention to numbers. If their constituents see our Oregon Film and TV Dollars logo on the road, in their offices, or at a business they patronize, they’re more likely to talk to their Senators and Representatives about supporting the renewal of the Oregon Production Investment Fund and Greenlight Oregon. It will only happen, though, if you do your part and put that logo in front of them. Now that the session has started, it’s vital that we get the word out to everyone – that Oregon’s film and TV indsustry, like Batman, is a fact of life.
Note: this site has moved. Please visit our new site at www.OregonFilmandTVDollars.com.